Barb and Rajar

B.A.R.B. – Broadcasters’ Audience Research Board

BARB is an not for profit industry standard audience measurement company. It was set up in 1981 for broadcasters and the advertising industry.  It commissions contractors to provide research services, such as by averaging the programme audience, or clocking the amounts of viewers per minute.
BARB is owned by the BBC, Channel 4, Channel 5, ITV, IPA and BSkyB.
This information is available to the public, by purchasing the Data Sets, (as a BARB subscriber) For a non BARB subscriber, some date could be purchased from a Data Bureau, using a limited access registration.

R.A.J.A.R – Radio Joint Audience Research

RAJAR is an industry standard audience measurement company. It was established in 1992 for the UK radio industry. It commissions contractors to provide research services, such as by producing surveys on about 110,000 adults per year.
RAJAR is owned by the RadioCentre, and the BBC.
Their basic/top information is available to the public free of charge, but detailed data is only available to subscribers, who are generally either broadcasters, Data Bureaux, or Agencies and other Media Owners.

References:
http://www.barb.co.uk/about/faq?_s=4
http://www.rajar.co.uk/content.php?page=about_organisation

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2 comments

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